PREMIER STREET ROD PRIVACY POLICY
Effective Date: December 10th 2025
Policy Overview
- INFORMATION WE COLLECT
- HOW WE USE INFORMATION
- CONSENT TO PROCESSING
- COOKIES AND TRACKING TECHNOLOGIES
- DISCLOSURE OF INFORMATION
- DATA STORAGE, SECURITY, AND PCI-RELATED MEASURES
- DATA BREACH NOTIFICATION
- LIMITATION OF LIABILITY
- DATA RETENTION
- CUSTOMER RIGHTS AND REQUEST PROCEDURES
- CHILDREN’S PRIVACY
- INTERNATIONAL USERS
- CALIFORNIA RESIDENTS: ADDITIONAL RIGHTS
- ERROR-FREE OPERATION DISCLAIMER
- DISPUTE RESOLUTION AND ARBITRATION
- CHANGES TO THIS PRIVACY POLICY
- GOVERNING LAW
- EMPLOYEE CONFIDENTIALITY
- CONTACT INFORMATION
Premier Street Rod Parts & Manufacturing Corp ("Premier," "we," "us," or "our") provides this Privacy Policy to describe the collection, use, disclosure, retention, and protection of personal information. By accessing our website, submitting information, placing an order, or interacting with Premier, you acknowledge and consent to the practices described herein.
This Privacy Policy applies to information collected through our website, online ordering systems, contact forms, email or telephone communications, in-person interactions at events, and any other channels through which Premier obtains personal information.
1. INFORMATION WE COLLECT
a. Contact Information
Information that identifies or relates to an individual, including name, billing address, shipping address, email address, telephone number, and information provided through online forms or at events.
b. Order and Payment Information
Information necessary to process and fulfill orders, including purchased products, order history, shipping details, and payment information. Premier’s internal software stores customer credit card numbers solely to process deposits, progress payments, and final payments associated with long-term vehicle builds. Stored payment data:
- is kept only within Premier’s controlled internal systems
- is encrypted or otherwise reasonably safeguarded
- is accessible only to authorized personnel
- is used solely for authorized transactions
- is never sold or shared with third parties except our payment processor
c. Customer-Provided Materials
Photographs, build notes, vehicle details, or other materials voluntarily supplied by customers.
d. Website and Technical Information
Information collected through website interactions, including IP address, device identifiers, browser type, pages visited, session data, and referring URLs. Such information may be collected through cookies, server logs, analytics tools, or similar technologies.
e. Marketing and Communications Information
Information collected when individuals opt in to receive marketing communications or interact with Premier through online or social media platforms.
2. HOW WE USE INFORMATION
Premier uses personal information for the following purposes:
- Processing, fulfilling, shipping, and managing orders
- Verifying identity and facilitating secure payment transactions
- Communicating regarding orders, services, or inquiries
- Maintaining customer accounts, records, build histories, and operational files
- Conducting fraud prevention, security monitoring, troubleshooting, and system maintenance
- Improving website functionality, services, customer experience, and product offerings
- Conducting marketing or promotional activities with consent
- Complying with legal obligations and enforcing Premier’s policies
- Any other lawful business purpose consistent with this policy
Premier may also use aggregated or de-identified information for analytics or internal business purposes.
3. CONSENT TO PROCESSING
By using Premier’s website, submitting information, or engaging in transactions, individuals expressly consent to the collection, use, processing, and disclosure of information as described in this Privacy Policy. Continued use after policy updates constitutes renewed consent.
4. COOKIES AND TRACKING TECHNOLOGIES
Premier uses cookies and similar technologies to support website functionality and improve performance. Premier currently utilizes Google Analytics and may implement additional tracking technologies, including advertising pixels or similar tools, in the future. Premier reserves the right to add or modify these technologies.
Disabling cookies may impair website functionality or prevent completion of transactions.
5. DISCLOSURE OF INFORMATION
Premier does not sell, rent, lease, or trade personal information.
Premier may disclose personal information solely as necessary to conduct legitimate business operations:
a. Dropship and Fulfillment Vendors
Certain products are fulfilled by third-party vendors. Premier shares only the information required to process and ship these orders. Vendors are independently responsible for safeguarding any information they receive. Premier is not liable for security practices or breaches involving third-party vendors.
b. Freight and Shipping Carriers
Shipping information is provided for delivery purposes.
c. Payment Processor
Information is transmitted to Authorize.net for transaction authorization, processing, and fraud detection.
d. Email Marketing Service Providers
Email addresses and related data may be shared with providers for delivering marketing communications to individuals who have opted in.
e. Technology, Security, and Development Providers
Authorized developers or technical personnel may access systems solely for maintenance, support, or security purposes under strict confidentiality obligations.
f. Legal and Compliance Requirements
Information may be disclosed to comply with applicable laws, regulations, subpoenas, court orders, governmental requests, or to protect Premier’s rights or operations.
g. Business Transfers
In the event of a merger, acquisition, asset sale, or corporate restructuring, customer information may be transferred as part of the transaction, subject to this policy.
Premier may also share non-personal or aggregated data.
6. DATA STORAGE, SECURITY, AND PCI-RELATED MEASURES
Personal information is stored on Premier’s secured in-house server. Backups are maintained on-site and may be supplemented with secure off-site or cloud backup solutions.
Premier employs commercially reasonable administrative, technical, and physical safeguards designed to protect personal information. Such measures include encrypted connections, password-restricted access, role-based permissions, and system updates. Premier endeavors to maintain practices consistent with applicable PCI-DSS security principles, although Premier is not a certified PCI-DSS service provider.
Despite these safeguards, no system is entirely secure. Premier does not guarantee absolute security of personal information.
7. DATA BREACH NOTIFICATION
In the event of a data breach involving personal information, Premier will take reasonable steps to assess the nature and scope of the incident and, when required by applicable law, notify affected individuals and relevant authorities in a timely manner.
8. LIMITATION OF LIABILITY
To the fullest extent permitted by law, Premier disclaims liability for:
- Security breaches or incidents involving third-party vendors, dropship suppliers, shipping carriers, developers, or payment processors
- Unauthorized access resulting from customer actions, including compromised devices or shared credentials
- Loss, misuse, or unauthorized access arising from malware, cyberattacks, force majeure events, or system failures
- Any indirect, consequential, punitive, exemplary, or special damages arising from the use or inability to use Premier’s systems or services
By using Premier’s website or services, individuals acknowledge and agree to these limitations.
9. DATA RETENTION
Premier retains personal information as follows:
- Order, payment, and build records: retained for the legally required period (typically seven years) or longer as necessary for accounting, warranty, fraud prevention, operational, or documentation needs
- Build histories and documentation: retained indefinitely as part of Premier's operational requirements
- Customer account information: retained while an active relationship exists or as necessary for business purposes
- Marketing information: retained until the individual unsubscribes, after which the information may be held solely in a suppression list
- Contact form submissions: retained for a reasonable business period
- Website logs and analytics: retained for 30 to 180 days, or longer where required for investigation or security
Premier may retain information as necessary to comply with legal obligations or protect its rights.
10. CUSTOMER RIGHTS AND REQUEST PROCEDURES
Subject to applicable laws and identity verification requirements, individuals may exercise the following rights:
a. Access
The right to request a copy of personal information maintained by Premier.
b. Correction
The right to request correction of inaccurate or incomplete information.
c. Deletion
The right to request deletion of personal information that is not required for fulfillment, accounting, warranty, build documentation, fraud prevention, legal compliance, or other business needs.
d. Marketing Opt-Out
The right to unsubscribe from promotional emails at any time.
e. Cookie and Tracking Controls
The right to manage cookie settings through browser controls.
Identity Verification:
Premier may require sufficient information to verify identity and may deny requests that cannot be verified or that conflict with legal or operational requirements.
11. CHILDREN’S PRIVACY
Premier does not knowingly collect personal information from individuals under 18 years of age. If such information is discovered, it will be deleted promptly.
12. INTERNATIONAL USERS
Premier’s website and services are intended for customers located in the United States. Individuals who access the website from outside the United States consent to the transfer and processing of their information in the United States, where privacy laws may differ from those in their jurisdiction.
13. CALIFORNIA RESIDENTS: ADDITIONAL RIGHTS
California residents may have additional rights under the California Consumer Privacy Act (CCPA/CPRA), including:
- The right to request disclosure of categories or specific pieces of personal information collected
- The right to request deletion of eligible information
- The right to know the categories of third parties to whom information was disclosed
- The right to opt out of the sale or sharing of personal information (Premier does not sell personal information)
Premier will not discriminate against individuals for exercising their rights.
14. ERROR-FREE OPERATION DISCLAIMER
Premier does not warrant that the website, ordering systems, or any related services will operate without interruption, errors, or defects. Users agree that Premier is not liable for technical issues, outages, inaccuracies, or delays.
15. DISPUTE RESOLUTION AND ARBITRATION
Any disputes arising from or relating to this Privacy Policy shall first be addressed through good-faith negotiations. If not resolved, disputes shall be submitted to binding arbitration in Arizona, except where prohibited by law. Individuals waive the right to participate in class-action claims to the fullest extent permitted by law.
16. CHANGES TO THIS PRIVACY POLICY
Premier may modify or update this Privacy Policy at any time. Updates will be posted on the website and become effective upon posting. Continued use constitutes acceptance of the updated policy.
17. GOVERNING LAW
This Privacy Policy is governed by the laws of the State of Arizona, without regard to conflict-of-law principles.
18. EMPLOYEE CONFIDENTIALITY
Premier requires employees and authorized personnel with access to personal information to maintain confidentiality and follow internal security procedures.
19. CONTACT INFORMATION
For privacy-related requests or questions, contact:
Premier Street Rod Parts & Manufacturing Corp
1100 N Lake Havasu Ave
Lake Havasu City, AZ 86403
Phone: 800-447-5000
Email: info@premierstreetrod.com
END OF POLICY